The Business of Art, 2015 Retrospective Part 2 of 3: Social Media

Rebecca Luncan Instagram account


The world of Social Media and where I fit in as an artist

Painting I know. I’ve been doing it for years and that is where I’ve always felt I’m at my best, even when I’m frustrated and flailing around. The world of social media is new territory for me and new is a bit scary and intimidating. I started by doing lots of research, then jumping right in. Albeit I did jump into the shallow end of the pool. I wrote about some of my early experiences with the social media rabbit hole in this blog post half way through my first year of blogging. Many basic social media concepts, are still quite basic for me half a year later, but I’ve found that progressing at a snails pace and biting off what I’m comfortable with plus a little more every few months is helping me grow and it’s keeping me from giving up.

I don’t think social media is absolutely necessary for every artist but I’ve been very surprised at all of the benefits I’ve discovered so far.

One of the benefits of engaging in social media is that once you’ve made your plan public you are held accountable. Even though I often have my doubts whether anyone is paying any attention, I do take my commitments very seriously and try my best to meet them, even if all you readers out there aren’t really holding me to them. I found it interesting to look back and realize that the experimental and figurative paintings I worked on last year didn’t get much if any mention in my social media accounts. I was much more driven to finish paintings that I felt a publicly accountability for such as the Monthly Miniatures and my commissioned paintings and I didn’t give the rest of the paintings the same attention that I feel they deserved.

Another great social media benefit is forcing yourself to consistently write about your artwork. This is the dreaded part of being an artist that most of us despises. Why do we have to explain ourselves in words, when the whole point of what we’re doing is communicating an idea visually? By making this a consistent part of my weekly schedule, it’s helped me better understand what is important to me about my artwork and where I want future paintings to go. I think that this will ultimately help me make better paintings. I’m curious where the experimental paintings mentioned above may have taken me if I had worked out the ideas more fully in all of my different social media outlets.

What else have I’ve learned? I learned that you like to see paintings evolve and not just the finished piece. I always think of the middle stages of my painting as the awkward part and never shared that part of the process until this past year.

My biggest challenge: consistent posting. I’m currently posting on Facebook, Instagram, this blog and sending out a monthly newsletter. Though regular posting is great for so many reasons (keeps things fresh for you, it’s easier for me to write when I make it a steady habbit, and it’s supposed to keep the SEO chugging along), it’s really hard to make the time. On average, I’ve been splitting my schedule pretty equally between studio time and business time but new habits are difficult.

Engaging in social media helps me get closer to achieving both of my artistic goals: to make good paintings, and make a living doing what I love. This leads me to the upcoming post “The Business of Art, 2015 Retrospective Part 3 of 3: Selling Artwork”. I hope you’ll check back soon and and learn how social media is helping me find homes for my paintings in ways I never would have expected.


Facebook original painting auction

Part 3 of 3: Selling Artwork


Snow Rabbit Painting is Open for Bidding!

Snow Rabbit oil painting miniature by Rebecca Luncan

Snow Rabbit – December 2015, oil on aluminum, 3.75″ x 5″


December’s Monthly Miniature painting auction is now live!

Half of the proceeds from the sale of this painting will be donated to Special Bunny and Seattle Animal Shelter Foundation. Please visit my Facebook event to bid and to follow the auction over the next week. The auction will close on Sunday, December 13th at 5:00 PM Pacific time.

Thank you for your interest!

Charity Auction for December’s Monthly Miniature Rabbit Painting


Snow Rabbit In progress oil painting

Snow Rabbit – December, 2015 in-progress, 5″ x 3.75″, oil on aluminum

Get your bidding cards ready, this painting is going up for auction December 7th!

Painting the Monthly Miniatures has been an amazing journey. Each month I’m creating one new painting of my rabbits, and I love how each new painting ends up inspiring new ideas for the next two or three paintings.

I’ve been humbled by all of the support from everyone out there. Each painting has sold, most within 24 hours of being released (sometimes in minutes!). For the paintings to go to loving homes is such a huge blessing. My heartfelt thanks to all you Monthly Miniature owners out there.

Why an auction this month?

First, since they’re selling so quickly, I thought it would be nice to give more people the chance to purchase one of the little paintings.

Second, I’d like to engage my audience and get more exposure. I love painting, and the more people that know I exist, the better for my art career. So please spread the word!

Third and most important, 50% of the sale price of this painting goes to two local nonprofits who helped my rabbits and their litter mates. Read the story of my two long-eared muses and how Special Bunny and Seattle Animal Shelter Foundation helped them come into my life on my last blog post.

How to bid?

Bidding will be simple and take place on Facebook (but I will do my best to accommodate anyone interested who does not have an account). Bids will be entered directly in reply to a post featuring the finished and framed painting. It will be live for about a week, Monday December 7th at 8AM PST to Sunday December 13th at 5PM PST. Bidding instructions will be found under the “Notes” tab on Facebook, but basically each bid will look like:

Bid $100

If you are the winning bidder, please confirm your method of payment within 48 hours of winning the auction. I would like to get the painting shipped as soon as possible!

No Facebook account or want to be anonymous?

If you don’t have an account or if public bidding will ruin a surprise (or it’s just not your thing), contact me with your maximum bid, and I’ll post for you, complete with an Anonymous Bidder Codename. I will periodically update the leading bid by increments of $10, up to your maximum bid, and send you an update email if you aren’t on Facebook.

Payment Method

Paypal is easy for most people, but I happily accept checks and credit cards. Just make sure I have a current email and mailing address for you, and confirm your method of payment within 48 hours of winning the auction. If paying by check, make sure to get it to me within five business days to keep your winning bid status.

Will I continue to do auctions?

If all goes well, I may do another one next December, but expect all the future monthly Miniatures (at least January – November) to sell directly from the website as usual.


If I seem to have missed something important, please contact me. Thanks for you interest, and happy bidding!