The Business of Art, 2015 Retrospective Part 3 of 3: Selling Artwork

by In Art Business Tagged , , , ,

Facebook original painting auction

Facebook painting auction

New ways artists can sell artwork online

Originally, my website was set up like most artist sites. If you were interested in purchasing one of my paintings, you would be instructed to contact me or the gallery that represented me – the end. There was no indication that any specific paintings on my site were available for purchase, much less a purchase button. Doing research into how I wanted my site to look I found some amazing artists and I was tempted to purchase artwork myself, but even I never wanted to contact the artist! It seems obvious, but having a clear price list and detailed process outline for commissions and a purchase button for completed paintings, makes it so much easier for you to even begin to think about bringing one of my paintings into your home. It’s the way I would like to purchase a painting so it makes sense that that’s how I should be selling them.

Making artwork clearly and readily available was the first step. But if no one sees my website, no one knows my paintings are available. It was time to take another step and venture into using social media and marketing to help sell my paintings. With the help of posts from sites like artbusiness.com, I’ve been learning, among other things, better ways to optimize my images and text so that I come up in google searches more often. This has helped me get painting commissions from people that never knew my work before. Also, allowing you to click a purchase button directly from my Newsletter, and putting new works up on Facebook has made a huge impact on my sales. I even ended the year with a successful art auction on Facebook. I’m used to the old gallery situation, where I meet people in person and putting a painting up on for sale Facebook really took me out of my comfort zone. My end goal was not only to sell the painting and raise some money for two well deserved charities, but also to expand my audience.

I love selling paintings. I know that’s a silly statement, but it’s true. Selling paintings means I can work a little less at my day job and still pay the bills. Which in turn means there are less compromises in the studio and I can spend more time making paintings I don’t currently have time for.  Selling paintings also means these paintings are going out into the world to be enjoyed instead of being stored in my studio. I’m thankful that you appreciate what I’m making enough to bring my paintings into your home and take such good care them.

Where will 2016 take us?

February is already almost over and I’ve been busy ironing out my plan and trying to take into account a new addition to the family. Even with this addition, I expect much of the same from last year, with a few little steps ahead (and maybe even a few leaps!). I’ll be starting a new Monthly Miniature series in April, plan to finish some larger figurative paintings this year and have room for just a few more commissions in the schedule. I’m also going to try to post as consistently as possible and have two new venues for you to learn more about my paintings – a short video published on Vimeo and my website by Aaron Boruget from a recent studio visit, and an upcoming article about my paintings in the Seattle Magazine in April.

I am taking into consideration that a newborn will likely throw a wrench in the works, so if I fall short on my plans, please forgive me! I promises not to be late with your commissions though.

Monthly Miniatures - Rabbit oil paintings by Rebecca Luncan

Part 1 of 3: Planning Paintings

Rebecca Luncan Instagram account

Part 2 of 3: Communication

Visit Rebecca in the Studio!

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Seattle independent filmmaker Aaron Bourget has edited a video from a recent visit to the painting studio.

It’s difficult to be in front of a camera (especially when 6 months pregnant!) and Aaron really helped make me feel more comfortable. I hope you enjoy this glimpse into what’s hanging in the studio, and what I’m working on!

Thank you Aaron!

The Business of Art, 2015 Retrospective Part 1 of 3: Planning Paintings

by In Art Business Tagged , , , , , , ,

 

Monthly Miniatures - Rabbit oil paintings by Rebecca Luncan

Monthly Miniatures – Rabbits

Planning and promoting artwork: strategies that helped me focus and make decisions in 2015

In 2015 I made a big push to get my art out into the world, and my approach to both making and selling art is more structured than ever before. In the studio, I have been planning and tracking what I’m working on more than ever before. As for selling, I began to promote my art across several channels, all new in 2015: this blog, a newsletter, Instagram, Facebook, and several non-digital efforts.

In this three-part series, I’d like to talk about how these strategies have worked throughout the year, and how they all relate to help my achieve my artistic goal: make good paintings and make a living doing what I love. 

Scheduling, deadlines, and staying motivated

In January 2015, I blocked out the entire year, month by month, to establish deadlines for each painting I wanted to finish. During the long process of completing a painting, it is easy to get sidetracked thinking about the next project. But I always love starting something new, and having a schedule in place helps me turn my excitement into motivation. So instead of being distracted by what’s next, I can really focus on finishing what’s in front of me. When I can stay motivated to finish my current work and be excited to start the next piece, then I can make a lot of art!

At the same time, I publish a newsletter each month. Since my newsletter is specifically about the work I’ve made in that month (and secondarily about blog posts I’ve written), I can’t write a newsletter without finishing the painting I’ve planned. Because people expect their newsletter each month, social expectations also help stay accountable and motivated to keep up with my schedule.

Rabbits! A strategy for audience engagement

It takes a tremendous amount of time to put together an art show, thousands of hours over the course of several months or even years. And between shows, people forget your name! I really wanted people to see my work on a more regular basis and I needed some regular structured deadlines, so I started my first Monthly Miniature series. I love miniature paintings, and the idea was to make smaller works more often, so I could share them on my newsletter and social media.

My first Monthly Miniature was my studio rabbit Eleanor, but I had not planned to keep painting rabbits. I soon realized there was a real advantage in sticking to one particular theme. A focused theme for the series help me push myself to developed the series in a deeper way and it also makes it easier for you to look at my work as a whole and understand where I’m coming from. When I showed my (often already sold) painting to people and they were interested, I could refer them to the Newsletter, where they would see next month’s rabbit miniature before anyone else.

Featuring the same subject each month also helped me connect with my audience over time. People actually got to know my rabbits and care about them. I keep in touch with my core audience via my newsletter, where I like to share a little bit about what goes on around the studio. I talk briefly about my life, show off my recent work, and always share a little bit about the rabbits. I love it when people respond to the newsletter and we can start a conversation. If I painted and talked about something different each month, people could not connect the same way with my work.

The layers of my art-making cake

Each rabbit miniature takes a little over a week of my art-making schedule. I love painting Charlie and Ellie, and because of the nature of the series and the way I’ve planned them, they’re getting the most public attention right now, especially in my newsletter. I do however, spend more of my painting time keeping up with commission orders, which typically take three weeks or more and working little by little on the larger figurative paintings that help me explore and develop my art.

It helps to have clear priorities for when my schedule becomes tight (and it’s always tight!). I try to start my commissions early so I have a good idea of how long they will take me (every painting is a new challenge). The firmest deadlines come first, so finishing commissions on time is top priority, followed publication deadlines: Monthly Miniatures, blog and newsletter articles. Finally when I have time left over, my original figurative works get some attention.

Leaving time for reflection, and recording progress

Looking back it’s clear, if it doesn’t have a deadline, it doesn’t get done around here, so planning ahead is pretty important. But it’s not possible to plan perfectly, so some flexibility is necessary. It can be tough to be flexible without losing respect for deadlines. It helps to actually set aside time to think about what’s working and what’s not, to recognize that the deadlines are important, but what ultimately matters is the greater goal. It is important to set aside time to reflect and formally revise plans.

To reflect effectively about what happened, it really helps to know what did happen. That is why I record my time for everything I work on. I might go into detail on that in the future, but basically I write down the hours I work on each given project. It is hard to understand why that is important without actually doing it, but not only does it give me information about what I have done, it helps teach me how to better plan in the future. Without that experience, it would be impossible for me to know, for instance, whether I can finish a last-minute commission by Christmas (when it’s already October).

My reflections on 2015’s art-making plans

2015 was a great year, and I met a lot of goals. I did a lot of painting, including several great commissions, and expanded my audience. I finished every painting that I built into my original timeline, and I even finished a few small experimental paintings. But the larger figurative paintings that I feel are so important to my work and my career, because they were not scheduled with a firm deadline, always got put off so that during 2015, I finished exactly one!

2016 will be a very busy year for me. I have another series of Monthly Miniatures planned, as well as an almost-full schedule of commissions. But it is really critical that I finish some of the larger figurative works left on the back-burner from last year, because in art it is very important to get recognition: articles, awards, and shows or representation. The majority of my work could not be shown last year: both commissions and Monthly Miniatures get sent off to their owners as soon as they are done and photographed.

Having built up a modest audience this year, it is time to work towards some shows and awards. This year two new strategies will help me do that. First, I will collect the new Monthly Miniatures and show them all together, before sending them to their owners. And since I find it is critical to set deadlines for those larger works, I built larger gaps into my commission schedule this year and bookended them with deadlines for large figurative paintings!

 

Rebecca Luncan Instagram account

Part 2 of 3: Communication

Facebook original painting auction

Part 3 of 3: Selling Artwork

 

Charlie Poses as Peter Rabbit for January’s Monthly Miniature Painting

by In Inspiration Tagged , , , , , , ,
rabbit oil painting peter

Charlie as Peter Rabbit – January 2016, oil on aluminum, 4″ x 5″

Charlie posing on a garden path one sunny day last spring reminded me of the story of Peter Rabbit.

 

Rabbits are very curious creatures, and exploring (and getting into trouble) is just part of being a rabbit. I listened to an audiobook of Peter Rabbit to inspire me when I started the series and Charlie must have been listening too to strike such a pose after knocking over the watering can.

Snow Rabbit Painting is Open for Bidding!

by In Available Works Tagged , , , , , , ,
Snow Rabbit oil painting miniature by Rebecca Luncan

Snow Rabbit – December 2015, oil on aluminum, 3.75″ x 5″

 

December’s Monthly Miniature painting auction is now live!

Half of the proceeds from the sale of this painting will be donated to Special Bunny and Seattle Animal Shelter Foundation. Please visit my Facebook event to bid and to follow the auction over the next week. The auction will close on Sunday, December 13th at 5:00 PM Pacific time.

Thank you for your interest!

Charity Auction for December’s Monthly Miniature Rabbit Painting

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Snow Rabbit In progress oil painting

Snow Rabbit – December, 2015 in-progress, 5″ x 3.75″, oil on aluminum

Get your bidding cards ready, this painting is going up for auction December 7th!

Painting the Monthly Miniatures has been an amazing journey. Each month I’m creating one new painting of my rabbits, and I love how each new painting ends up inspiring new ideas for the next two or three paintings.

I’ve been humbled by all of the support from everyone out there. Each painting has sold, most within 24 hours of being released (sometimes in minutes!). For the paintings to go to loving homes is such a huge blessing. My heartfelt thanks to all you Monthly Miniature owners out there.

Why an auction this month?

First, since they’re selling so quickly, I thought it would be nice to give more people the chance to purchase one of the little paintings.

Second, I’d like to engage my audience and get more exposure. I love painting, and the more people that know I exist, the better for my art career. So please spread the word!

Third and most important, 50% of the sale price of this painting goes to two local nonprofits who helped my rabbits and their litter mates. Read the story of my two long-eared muses and how Special Bunny and Seattle Animal Shelter Foundation helped them come into my life on my last blog post.

How to bid?

Bidding will be simple and take place on Facebook (but I will do my best to accommodate anyone interested who does not have an account). Bids will be entered directly in reply to a post featuring the finished and framed painting. It will be live for about a week, Monday December 7th at 8AM PST to Sunday December 13th at 5PM PST. Bidding instructions will be found under the “Notes” tab on Facebook, but basically each bid will look like:

Bid $100

If you are the winning bidder, please confirm your method of payment within 48 hours of winning the auction. I would like to get the painting shipped as soon as possible!

No Facebook account or want to be anonymous?

If you don’t have an account or if public bidding will ruin a surprise (or it’s just not your thing), contact me with your maximum bid, and I’ll post for you, complete with an Anonymous Bidder Codename. I will periodically update the leading bid by increments of $10, up to your maximum bid, and send you an update email if you aren’t on Facebook.

Payment Method

Paypal is easy for most people, but I happily accept checks and credit cards. Just make sure I have a current email and mailing address for you, and confirm your method of payment within 48 hours of winning the auction. If paying by check, make sure to get it to me within five business days to keep your winning bid status.

Will I continue to do auctions?

If all goes well, I may do another one next December, but expect all the future monthly Miniatures (at least January – November) to sell directly from the website as usual.

Questions?

If I seem to have missed something important, please contact me. Thanks for you interest, and happy bidding!

 

Packing November’s Reclining Rabbit Painting for her Cross Country Journey

by In Art Business Tagged , , , , , ,
Reclining Rabbit oil painting miniature by Rebecca Luncan

Reclining Rabbit – November 2015, oil on aluminum, 4.25″ x 3.25″

I’m a huge fan of miniature artwork, and the ease and affordability of shipping them safely is one reason why.

Miniature paintings are great for so many reasons. They are intimate and powerful, easy to hang in any house, and much more affordable to commission than larger works (even with a custom, hand-finished frame).

And while miniature paintings are cheaper and easier to ship than larger artwork, they also need some special treatment.

Medium-sized paintings typically ship wrapped in plastic and 2″ of bubble wrap surrounded in a cardboard exterior . That will normally be enough for small miniatures as well, but because the packages are small, they are more likely to get tossed around, stacked, and generally treated roughly.

Years of working in a museum have trained me to go the extra mile in prepping artwork for shipping.

Here’s how I packaged this miniature painting to ship across the country to her new home.

Art packing materials

Art packing materials

Materials

  • 2.25″ grey foam *sub wadded brown paper for more environmentally friendly packing
  • Ethafoam (Styrofoam can also be used) the thickness of the artwork (you can glue multiple layers together)
  • plastic bag (polyethylene or food grade)
  • tape measure
  • packing tape
  • straight edge
  • “fragile” sticker
  • utility knife (I like Olfa)
  • cardboard (box)

Step-by-Step

  1. Determine what size box is needed. Measure the painting and add 4″ to get the length and width. Stack your grey foam, Ethafoam and one layer of cardboard, then measure to get your box’s ideal height. *I’ve been subbing brown paper for the grey foam more recently to make my packing materials more environmentally friendly. If you do this, leave two inches of space for both above and below your artwork and use double thick cardboard. Add a second layer of cardboard under your artwork.
  2. Find or cut out the box. A box that is within a few inches (but at least 2″ larger on all sides)

    of the painting is ideal. The height should be trimmed to fit the height of the foam exactly. If you don’t have a box handy, you can make your own: the image above shows how you would cut a box from a flat piece of cardboard. To get the creases for the bends, use a bone scorer or completely retract the blade on the utility knife and use the (dull) metal edge. Tape the bottom of the box together.

  3. Cut each piece of foam and cardboard to fit. I also like to take out a corner notch in the top layers to make unpacking a little easier. My favorite knife is the Olfa utility knife with a 25mm blade. Fantastic knife for cutting foam (and everything else). Make sure to keep your fingers out of the way of the blade, these knives are incredibly sharp!

  4. Cut a hole in the Ethafoam that will snugly fit the painting.
  5. Wrap the painting in plastic, making sure to seal the

    edges completely and that the surface of the painting does not come into contact with the plastic. If the painting is unframed and very dry, wrap

    with Dartek first, then plastic.

  6. Phew! Everything’s cut and now it’s time to put it all together.
Packing miniature paintings, step by step

Packing miniature paintings, step by step

7. Remember to add the packing slip and a thank you note, then say your goodbyes and seal it all up. Make it official with a fragile sticker, and it’s ready to post out to it’s new home!

Ship-Finished

If you’re interested in receiving your very own hand painted miniature, contact the artist to commission one just for you or sign up for the monthly newsletter for a preview of the newest painting up for sale!

September Miniature Painting, Life with Rabbits in the Studio

by In The Studio Tagged , , , , , ,
Studio Rabbits, oil painting by Rebecca Luncan

Studio Rabbits – September 2015, oil on aluminum, 5.25″ x 3.75″

A glimpse into the artist’s studio, halfway through the “Monthly Miniature – Rabbits” series

I live on a quarter acre just north of Seattle and this is where you’ll find my studio, in a converted garage at my house. I love having company in the studio while I paint, and some of that company is very furry. My dog Mona curls up neatly behind me and keeps me warm (it can get chilly in Seattle), and rabbits Charlie and Ellie lie on the rug at my feet. It’s a good thing I wear grubby painting clothes anyway, because the rabbits nip at my pant legs to remind me when it’s dinner time. There are plants and birds to see out windows on two sides. Today there are stellar jays feeding on sunflowers.

Though they have the run of the house, the rabbits spend most of their time in the studio. When not under my desk, Ellie naps in her favorite blue chair. Charlie likes to flop on his side on a rug near the wall. And they both like to sit in the windowsill looking out. I love when I’m picking strawberries in the front yard, and I hear people walking by exclaiming, “Oh my gosh, there’s a rabbit in the window!” Sometimes I open the back door and let them roam the yard, but Ellie has become a cunning escape artist, so they’re on house arrest until the yard is better secured. It would also help if the neighbor behind us could resist tempting them with carrot treats.

At 17′ x 24′ it’s a big space for someone working so small, but it’s very full of framing supplies and tools, painting and drawing supplies, lots of art books, and printers. The walls are lined with finished paintings and works in progress. I usually have around six paintings at various stages of completion, in addition to handpicked frames and prepared metal surfaces for at least 20 more. In this month’s “Studio Rabbits” painting, you can see three paintings from my “Open, Closed, Away” series hanging in the background.

I finally convinced my soon-to-be husband (and editor, web developer and photographer) to move his office from a spare room to a corner of the space in here. It’s a big room, and he doesn’t seem to mind having a giant mat/glass cutter mounted to the wall in his area. So far it has been working great, but I hope we’ll be able to keep it warm enough in the winter. My little space heater can only do so much! But we’ll figure that out when the time comes. The bottom of his pants are as yet mostly intact. (There’s a cozy rug under my desk, and I give them more treats.)

 

Rabbit Greeting Card Giveaway: the Monthly Miniature Series is Half Finished!

by In Available Works Tagged , , , , , 4 Comments

Rabbit_greeting_Cards

Celebrate with me!

I’m pleased to say I’m halfway through my “Monthly Miniature – Rabbits” project. I’ve printed greeting cards of all six paintings to mark the occasion, and now I want to give some away! The first six subscribers that reply to the September Monthly Miniature Newsletter will get a set of cards for free, so check your inboxes! If you miss your chance, don’t worry, you can purchase them from my site starting September 7th.

I’ve thoroughly enjoyed making these paintings, and I’m excited for the next six. It’s amazing how there’s always something new to explore within such a narrow focus. The project so far has been really inspiring for me, and I’m brimming with ideas for the miniatures. I’ve also been dying to do some larger paintings of the rabbits, like a giant portrait of Charlie that will have to come into the world one day. But for now, the little ones will keep coming, once a month, as promised.

Thanks for following the Monthly Miniatures. And if you aren’t already on my newsletter, please sign up!

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Antique Frame Transformed for the August Monthly Miniature with French Polish

by In Materials and Techniques Tagged , , , , , , , , , ,

The discovery and restoration of a meticulously crafted, one hundred year old frame for Charlemagne in Profile

My sister is passionate about antiques. Most weekends will find her traveling to different auctions, estate sales, and antique shops, on the hunt for something unusual that catches her imagination. About a year ago, she called me up, excited about a sale of wooden frames produced by the The Castner Picture Frame Company in the early 1900’s. The company meticulously produced frames from scratch for more than a century before shutting down. The Mohawk Building in Cincinnati was left with thousands of uniquely designed frames ranging drastically in size and level of detailing. Wooden frames aren’t a rarity, but wooden miniature frames most certainly are, and here they had them them in abundance!

We excitedly talked on the phone and texted back and forth as the date of the sale approached, and she ended up buying around 60 small frames. I was mostly interested in small circular frames, but thankfully, she couldn’t pass up some beautiful wooden ovals as well. Most of the ovals are unfinished, while the circular frames are almost all primed for painting or gilding. What a rare opportunity! They clean up beautifully, and I’ve treasured each one as I painted or polished it to fit portraits of people and rabbits.

All of the rabbit monthly miniatures are framed in one of these frames, but I chose to highlight this one in particular because the transformation was so dramatic. It was so dirty and covered in mysterious spots that I had little hope in finishing it, but as I worked, the spots disappeared, and the grain became richer and more beautiful with each step of the process. It’s my favorite so far, and I chose to use if for this minimal painting of Charlie, the simple white background allowing the frame to shine.

French Polish: Step-by-step

French polishing is a technique of finishing wood with shellac as the main ingredient. This technique was popular in the late 1800’s for furniture but it is often overlooked in contemporary furniture finishing due to it’s low resistance to damage from water and heat as well as its labor intensive application process. It is still a favorite for musical instruments because of it’s unique ability to be be applied effectively in extremely thin coats leaves musical instruments with a nice clear sound. Many fine woodworkers also continue to use it, especially on antiques because the rich depth of the finish is difficult to rival with modern materials. As my frames shouldn’t come into contact with either heat or water, it’s an ideal finishing process for me.

Materials

  • shellac*
  • pumice
  • Renaissance  wax
  • denatured alcohol
  • cotton batting (or cotton balls)
  • soft cloth or cheesecloth
  • sandpaper (280, 320, 400 and 600 grit)
  • 2 cheap 1″ – 2″  brushes
  • walnut or olive oil
  • dust mask

*I’m using a premixed solution but you can buy shellac flakes and dissolve it yourself

Step One: Clean

Clean the surface with denatured alcohol and a soft cloth.

Step Two: Sand

Sand the frame with progressively finer grits of sandpaper (starting with 280 and progressing to 600).

Step Three: Rub with Alcohol & Pumice

Make a fad by wrapping your soft cloth or cheesecloth around a wad of cotton that has soaked in alcohol. You can now sprinkle a bit of pumice on the frame, making sure to wear your dust mask. Rub the frame vigorously with the fad, and if it starts to catch on the grain, add a drop of oil.

Step Four: Rub with Shellac

Make a new, second fad, this time soaking in shellac instead of alcohol, and again rub vigorously with as random a pattern as possible. Reapply shellac to the inside of the fad (by dipping the cotton ball) as needed.

Step Five: Repeat, then Dry

Repeat steps three and four a few times, letting it dry for several hours between coats. Pay careful attention that you don’t get too much shellac building up on ridges and valleys of the frame, as you will want these details to stand out. The process of working the abrasive pumice and shellac alternately is called the “British Method” of French polishing. The alternative, using both the shellac and abrasive at the same time is the original, or “French Method”.

Let dry overnight.

Step Six: Final Rub with Alcohol

Make a new fad using just alcohol, and gently glide it over the surface. You want to remove any oil that may be on the surface and even out the final coat of shellac. Don’t press so hard that you begin removing the shellac, however. At this point, the frame just glows, and it’s hard to stop touching the silky-smooth surface. But stop touching for now, and leave it overnight.

Step Seven: Wax and Buff

Brush on a very very thin coat of Renaissance wax. Let it dry for 10 minutes, then buff it off with a clean cloth or a stiff brush. Give it another 24 hours to dry and your frame is finished! Now you can touch it.

Finishing miniature frames

Shellac: Yes, it’s made from bugs!

The critical material for a french polish is shellac. Made from lac, an amber colored resinous material produced by the female Kerria lacca insect, which forms a tunnel around the insect and serves as a kind of cocoon to incubate the eggs she lays. Shellac is a non-toxic material that’s even rated as food-safe by the FDA and has a plethora of wide-ranging uses. Not only to be found in furniture, it can also be found on your jelly beans, guitar, and in nail polish. It’s relatively easy to harvest by scraping it off the bark of the trees, and refining can simply be done by heating it over a fire then filtering once it liquefies to remove any stray insects or bits of bark. It has been used for centuries to polish furniture in the native countries of these insects, Thailand and India. The french polishing technique, which became prominent in the 18th century, is still commonly used to polish furniture and musical instruments throughout the world today.

Rabbit oil painting miniature by Rebecca Luncan

Charliemagne in Porfile
oil on aluminum
3.75″ x 2.75″